The Product Discovery Question Set
Template
Twenty-one prompts for clarifying the problem, value and smallest credible next move.
Problem
- What is happening today?
- Who feels the problem most sharply?
- What evidence tells us it is worth solving?
- What happens if nothing changes?
Evidence
- What have we observed directly, versus assumed?
- Who have we actually talked to about this?
- What would change our mind?
Value
- What should become easier or possible?
- What behaviour would show that the product is useful?
- Why would someone choose this approach over what they do today?
First move
- Which assumption could invalidate the idea?
- What is the smallest credible way to learn?
- What must be true before delivery expands?
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