The Product-to-Market Launch Check
Checklist
Pressure-test audience, positioning, proof and channel choices before launch activity expands.
Audience
- Who needs this most urgently?
- What situation makes them start looking?
- Which alternative are they already using?
- Have we actually spoken to this audience?
Promise
- Can the promise be understood in one plain sentence?
- What proof makes the promise believable?
- Which feature or story should not lead the launch?
Proof
- What evidence do we have that this works?
- Do we have any early customers or use cases to point to?
- What are we claiming that we can't yet back up?
Route to market
- Which channel reaches the audience with the least friction?
- What action shows genuine interest?
- What will the first campaign teach the product team?
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